YSWN wins start-up support package from KC Communications


YSWN wins start-up support package from KC Communications

by Heidi Johnson

YSWN is celebrating winning a competition for start-ups, run by Huddersfield-based KC Communications.

The competition prize includes a range of pro bono professional services, including 12 months of marketing support by KC Communications, coaching with business mentor Natasha McCreesh of PiP to Grow Strong, risk management sessions with business rescue specialists Poppleton & Appleby, a session with Sheards accountants and a session with Ridley & Hall Solicitors.

This valuable support will help take our work as a fledgling Community Interest Company to the next level, growing and sustaining the organisation through increased profile, engagement and backing. Ultimately this will help us to achieve YSWN’s mission of working towards a music industry which welcomes, encourages and progresses the inclusion of girls, women and non-binary people at all levels.

Katrina Cliffe, founder of KC Communications says: “The application from YSWN really stood out to our whole team. What impressed us was their clear growth strategy and the impact they are already making in the Huddersfield and wider Yorkshire region.

“As organisations such as Channel 4 migrate to Yorkshire, we want to be able to support YSWN in amplifying the impact of their work to ensure we’re providing our local economy with the skills it needs to support growth. I also want to express thanks to the organisations who stepped forward to offer additional support to help benefit the Huddersfield start-up environment and in particular to encourage scale-up businesses to stay in the area.”

The YSWN team has already begun to work alongside KC Communications and Natasha McCreesh as part of the support package, focusing on reaching more people through developing new marketing materials, increasing support for regional groups and designing an industry-focused training offer.

KC Communications is a marketing agency founded by Katrina Cliffe in August 2014. The agency offers flexible solutions to both businesses who don’t have an in-house resource and those who require expert support to support internal departments. With over 17 years’ experience in marketing, Katrina has worked across a variety of sectors, from technology to recruitment, public sector, finance and retail.

For more information about YSWN’s first year as a CIC, read about our Annual Review here.